• Let’s celebrate! 2007 is the Cat in the Hat’s 50th Birthday!
　　• Follows on from the successful publication of the Dr. Seuss rebranded programme
　　• On-going marketing and PR campaign to mark this exciting event!
　　• Blanket press coverage across all media
　　• Stunning POS material and birthday party event kits available
　　• The Cat in the Hat is an evergreen favourite character and the branding will ensure mass appeal
　　• Half a billion Dr. Seuss books sold worldwide
　　• Educational books that will appeal to kids and parents alike
　　• 125,000 copies sold of The Best Nest to date
　　• With colour illustrations, humour and rhyme, Beginner Books will appeal to even 'non-reading' children