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The cornflake king : W.K. Kellogg and his amazing cereal

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Will Keith Kellogg was working as a salesman and accountant for his brothers health food company when one day a mistake produced a different-tasting cereal flake. Despite his brothers objections, W. K. Kellogg did some more experimenting and developed Kelloggs Corn Flakes. His advertising methods made the cereal world-famous and made his name synonymous with breakfast.

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