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The cornflake king : W.K. Kellogg and his amazing cereal

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MARC

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26847

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090808s2011 njuab c b 001 0beng d

005		20220706165310.0
010		\|a 2009032848
020		\|a9780766034488 (hbk.)\|cNT$1223
040		\|aDLC\|cDLC\|dDLC
041	0	\|aeng
050	00	\|aHD9056.U6\|bK458 2011
082	04	\|a338.7664756092\|bW977\|223
095		\|aLX\|bLEEG\|pBE\|tKCL\|d783-1\|cXE0007913
100	1	\|aWyckoff, Edwin Brit.
245	14	\|aThe cornflake king\|bW.K. Kellogg and his amazing cereal\|cEdwin Brit Wyckoff.
260		\|aBerkeley Heights, NJ\|bEnslow Elementary\|cc2011.
300		\|a32 p.\|bill. (chiefly col.), col. map\|c24 cm.
490	1	\|aGenius at work! Great inventor biographies.
504		\|aIncludes bibliographical references (p. 31) and index.
505	0	\|aDestruction and determination -- "I never learned to play" -- The super salesman sweeps up -- The billion-dollar mistake -- Investing in people -- Timeline -- Words to know.
520		\|a"Readers will learn about W. K. Kellogg, and the creation of cornflakes"--Provided by publisher.
600	10	\|aKellogg, W. K.\|q(Will Keith)\|d1860-1951\|vJuvenile literature.
650	0	\|aIndustrialists\|zUnited States\|vBiography\|vJuvenile literature.
650	0	\|aPhilanthropists\|zUnited States\|vBiography\|vJuvenile literature.
650	0	\|aCereal products industry\|zUnited States\|xHistory\|vJuvenile literature.
830	0	\|aGenius at work! Great inventor biographies.
990		\|aAges 9-13
993		\|a4.6

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Will Keith Kellogg was working as a salesman and accountant for his brothers health food company when one day a mistake produced a different-tasting cereal flake. Despite his brothers objections, W. K. Kellogg did some more experimenting and developed Kelloggs Corn Flakes. His advertising methods made the cereal world-famous and made his name synonymous with breakfast.

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The cornflake king : W.K. Kellogg and his amazing cereal

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